A Basic Guide to SEO for Law Firms

Let’s be realistic, every law firm needs new customers to survive and grow. Yours isn’t exempted.

In fact, more clients means more business deals.

While there are a number of tested marketing methods to bring in new customers for your law practice, organic search is still the most powerful methods of acquiring customers. When you attract prospects rather than reach out to them yourself, they are a lot more interested and eager to work with you.

Your law firm could be situated anywhere — as long as people are searching for legal advice in your area, you’re in the position to acquire potential clients that actually want to hire you.

According to ABA Journal, a popular magazine for lawyers, one-third of legal clients start their search for an attorney using online resources such as blog posts, eBooks, podcasts and infographics.

Here are some more convincing statistics that clearly shows the importance of SEO:

93% of online experiences begin with a search engine 

75% of users never scroll past the first page of search results 

70% to 80% of search users ignore paid aids and focus on organic search results instead 

Since the top three search results get the biggest chunk of the total traffic for a particular keyword, you should be positioned at the top of the page.

How Law Firm SEO Can Help You Grow

The biggest SEO advantage for your law firm is getting found by prospects 24/7 without being physically present. Or without doing one-on-one marketing.

But it doesn’t stop there. Here are some more (obvious) SEO benefits:

  1. More Relevant Traffic

While there are always some people making weird search queries on Google such as “why isn’t 11 pronounced as unity one”, the majority of the users have a clear search intent. Which means they know what information they want and how it can be useful to them.

By effectively optimizing your website for search, you’ll be able to rank higher than your competitors and reach your target audience. Remember, there’s traffic and there’s relevant traffic. Mind you, you are looking for relevant Traffic.

  1. More potential clients

Organic search traffic is huge. Google alone handles a whopping 5 billion searches per day or 1.2 trillion searches per year. Everyone knows how powerful the search engine tool is. And what it can do for your business.

When you rank your law firm with the right keywords, organic traffic will naturally come to your website which will definitely lead to more prospective clients. With workable SEO strategies in place, you’ll consistently get higher quality business with ease.

  1. More Return on Your Investment

Being in the legal space, the competition will always be high. But when you efficiently invest in SEO, you will be able to get ahead of your competition without spending much.

When compared to other inbound marketing strategies such as pay per click advertising, email marketing, blogging and social media marketing, SEO gives a high return on your investment.

  1. More Mobile Friendly

With the popularity of mobile devices, a large number of local searches are being done on mobiles. Many of these searchers are seeking legal services. Which makes optimizing your law firm’s website for local search a no-brainer.

Don’t take our word, Google has stated that, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

It’s also no hidden fact that the number of mobile users has surpassed the number of mobile users.

It’s high time you implement SEO for your law firm.

Artgro Internet Marketing Houston, TX can help you to achieve your goals and objectives with the right SEO strategy.

Don’t wait!

Contact us today!