Handmade at Amazon vs Etsy: Which Is Better for Artisans and Creatives?

In recent years, there has been an explosion in online marketplaces for handmade goods. Two of the biggest players in this arena are Handmade at Amazon and Etsy. Both offer creative individuals and small businesses an opportunity to reach a global market, but which is better? Each has its own unique features and benefits for sellers, but also some drawbacks that must be considered. In this post, we’ll explore the pros and cons of both platforms and help you decide which one is the best fit for your handmade business. Whether you’re just starting out or looking to expand your reach, read on to learn more about handmade at amazon vs etsy.

Comparison of Handmade at Amazon and Etsy

Both Handmade at Amazon and Etsy are popular online marketplaces that allow artisans and creatives to sell their handmade products. However, there are some key differences between the two platforms that artisans and creatives should consider when deciding which platform to use. Handmade at Amazon is a newer platform launched by Amazon as an alternative to Etsy. 

Amazon also offers several benefits for sellers, such as fulfillment by Amazon, which allows sellers to store their products in Amazon’s warehouses and have Amazon handle the shipping and customer service. On the other hand, Etsy is a well-established platform that has been around since 2005. It has a strong reputation and a loyal customer base that is specifically looking for handmade and unique products. 

Fees and requirements for selling on Handmade at Amazon and Etsy

When it comes to choosing the right platform to sell your handmade products, it’s important to consider the fees and requirements. Both Handmade at Amazon and Etsy have their own set of fees and requirements that sellers need to follow. Handmade at Amazon charges a $39.99 monthly subscription fee, but they do not charge any listing fees or transaction fees. This means that you can list as many products as you want without having to pay any additional fees. However, they do require sellers to meet certain standards; including having a minimum of five products and ensuring that all products are handmade, hand-altered, or hand-assembled by the seller. 


Sellers on Handmade at Amazon can benefit from Amazon’s existing customer base, which is enormous. Amazon’s advertising and marketing options are also highly targeted, allowing sellers to reach their ideal customers with ease. Etsy, on the other hand, has been around for over a decade and has a large and dedicated customer base. Etsy’s marketing and promotion opportunities are designed to help sellers get noticed and sell more products.

 For example, Etsy offers search engine optimization tools, social media marketing tools, and even offline marketing opportunities like craft fairs and trade shows. Both Handmade at Amazon and Etsy offer great opportunities for sellers to promote their products and reach new customers. Ultimately, the best platform for you will depend on your specific needs and goals as an artisan or creative. It’s worth researching both platforms thoroughly and comparing fees, features, and benefits before deciding which one is right for you.