In the online world, where a single search yields millions of results, coming out at the top seems impossible. But stepping in with the right SEO online marketing strategy, as the Website + SEO = Growth formula shows, can help you be those ten out of a million that appear on the first result page.
But for your business to stand out from the virtual crowd, you first need a website that can represent your business and host your virtual customers.
If you already have a website, does that mean you are well on your way towards success? Unfortunately, no. Web development is not a one-and-done process. If you do not update your website regularly, tweak its design to be user-friendly and optimize it to load fast, you can’t expect the internet world to bestow you with its treasures.
Google has a set of factorsthathelp it decidethe rank for each web page. These include the website’s relevance with the search query, its user experience, and reputation.
Search Engine Optimization or SEO online marketing techniques ascertain that your website has common search phrases sewn into the content strategically so that Google can link the user’s query with your solution and find your website relevant.
Moreover, since Google has gotten super smart, it decides a website’s rank based on its user experience as well. A smartSEO online marketing strategy ensures that your website is easy to use and valuable for the users.
Finally, public opinion matters in the online world. Google chooses to rank the websites that other websites have deemed valuable enough to give links to them. Therefore, carrying links from various well-reputed websites earns you reputation points in search engines’ databases.
You can think of SEO as a motel manager, with your website being the motel. Like a motel manager puts in efforts to attract visitors, hosts them nicely, and ensures that they return. SEO makes sure your website sees visitors and offers them a pleasant and valuable experience.
Landau Consulting, a New Jersey SEO company offers consulting in internet marketing and SEO services and has created this infographic to explain the importance of SEO online marketing techniques in the Website + SEO = Growth formula.