When it comes to running a business or brand on the internet, you need to make sure you have all of your bases covered. As important as it is to create content for your website, you also need to make sure you have an active following on social media as well. As popular as Facebook, Twitter, Pinterest, and Instagram are, there are still plenty of ways for you to take advantage of each of these Platforms in different ways.
Something else you will need to consider is how you are going to create content for your audience and also how it’s going to be consumed by your audience along with what device they will be using as well. More people are moving away from desktops and viewing social media simply through their mobile device. While the engagement is higher, this often leads to lower conversions and ROI on advertising dollars spent.
If you want to reach new audiences while using Instagram, you need to rely on hashtags and using the profile link that you can redirect to any website or blog, or even individual landing page. The good thing is that pixel tracking and custom audience matching is also an advertising option for each of these social platforms as well.
Another and Thousand pins and boards are going live on the site every minute. Unlike Instagram, Pinterest is great for allowing people to click on the images and head over to your website or whatever it is you are trying to promote.
Facebook and Twitter are two of the most popular social Platforms in the world today. Between the two of them you can gain access to more than 3 billion users across the world. Twitter is great for short blurbs and updates and is also perfect for linking back to your website or any new content that you might want to share with your audience. Facebook is of course popular and has thousands of post going live on their timeline every second. With this in mind, if you want to engage with your audience than you need to make sure you have eye-catching content as it might quickly get lost in someone’s timeline. A great idea to integrate, in order to catch the attention of anyone who manages to stumble upon your post, is to include emojis like the happy face emoji, because it conveys emotion to the viewers, and makes them engaged in your post.
The good thing about each of these platforms is that they offer advertising options to the brands and users on the account. This means you can Target users based off their demographic data or if they are currently following your account. You can start running ad campaigns right away and only need to spend a few dollars per day. Is important to make sure you have budget limits in place so that you don’t spend a lot of money and that you can continually tweak your campaigns over time.
One of the best ways to learn about how to win at social media is to follow some of the top entrepreneurs and brands in the world today. For example, take a look at how Coca-Cola and Pepsi are continually battling against each other to try and get more followers and improve their Brandon. While most people aren’t going to follow these Brands and go out and buy a soda, it’s all about the content and engagement that they have for their audience. For many businesses and Brands social media is simply a battle of the brands and who has the best engagement and follower counts. A good example of this can be seen with Amazon and how they are promotion different books and offers to audiences based on content they’ve previous viewed or clicked while on their site.
The same can be said about social media influencers who are on Instagram. If you have a large enough following then you can quickly demand thousands of dollars for posting one simple image and maybe even mentioning a brand name in one of your videos. This is how many top models and brands are generating thousands of dollars just for one individual social media post.
No matter what you want to accomplish with social media, is important that you have a plan in place before getting started. The best way to set this up is to create a plan for each social platform individually. You shouldn’t approach Facebook in the same way that you are going after Pinterest or Instagram.
Be sure to consider each of these factors when trying to promote your brand and grow a business online.
Infographic created by Clover Network, a credit card processing company